About this sample report
This is a complete Growth Audit, produced by the same checks, scoring rubric and report template we use for paying customers. The only difference: the business is invented. Sunbird Mobile Detailing Co., its website and its three competitors don't exist, so every number is example data.
A real report scores six areas of how a local business gets customers, compares it with up to three nearby competitors, and ranks the fixes biggest first. It arrives as a private web page like this one, plus a PDF and an editable Word file. Want the checks behind it? See our local SEO audit and the Google Business Profile audit pages.
Overall growth score and summary
People find you. Then they have to call.
We checked Sunbird Mobile Detailing Co.: its website (6 pages), mobile speed, Google listing and 3 nearby competitors. Listing consistency is in good shape. The biggest gap is add an online way to request a quote or book, followed by mobile speed and usability.
Start with the checklist: 5 fixes, biggest first, plus 3 quick wins.
Scorecard
Tap an area to see what we found. Ads and Social are checked, not scored.
Reputation5/10
4.6 Google (23)
- Only 23 Google reviews
- Fewer reviews than the nearby median (131)
Website & SEO3/10
Page title is 4 characters (best is 15–65); Search summary is 23 characters (best is 50–170); 3 main headings on the homepage (should be 1)
- Page title is 4 characters (best is 15–65)
- Search summary is 23 characters (best is 50–170)
- 3 main headings on the homepage (should be 1)
- No business details coded for Google (name, address, hours)
- No sitemap (the page list that helps Google find all your pages)
- 17 of 42 homepage images have no text description (used by Google and screen readers)
Conversion2/10
No phone number visible on the pages we reviewed; No online booking, ordering, reservation or quote request found; No contact or request form found on the pages we reviewed
- No phone number visible on the site
- No online booking, ordering, reservation or quote request found
- No contact or request form found on the pages we reviewed
Listing consistency8/10
No street address shown on the pages we reviewed or in the details Google reads
- No street address shown on the site or in the details Google reads
Visible to AI search7/10
Your site doesn't include the business details AI tools and Google read (name, address, phone, hours)
Mobile & speed4/10
Visitors cannot pinch-zoom on phones; Google's mobile speed score is 38/100; Main content takes 7.9s to show on a phone (target 2.5s or less)
- Visitors cannot pinch-zoom on phones
- Google's mobile speed score is 38/100
- Main content takes 7.9s to show on a phone (target 2.5s or less)
AdsNone found
No ad tracking found on the pages we reviewed
SocialNot assessed
Not assessed.
Already working
- Secure HTTPS site with a valid certificate
- 4.6 on Google (23 reviews)
Website and SEO findings
Page titles, search summaries, headings, business details coded for Google, the sitemap, image descriptions, and how easy it is to book or ask for a quote.
Website & SEO3/10
Page title is 4 characters (best is 15–65); Search summary is 23 characters (best is 50–170); 3 main headings on the homepage (should be 1)
- Page title is 4 characters (best is 15–65)
- Search summary is 23 characters (best is 50–170)
- 3 main headings on the homepage (should be 1)
- No business details coded for Google (name, address, hours)
- No sitemap (the page list that helps Google find all your pages)
- 17 of 42 homepage images have no text description (used by Google and screen readers)
Conversion2/10
No phone number visible on the pages we reviewed; No online booking, ordering, reservation or quote request found; No contact or request form found on the pages we reviewed
- No phone number visible on the site
- No online booking, ordering, reservation or quote request found
- No contact or request form found on the pages we reviewed
AdsNone found
No ad tracking found on the pages we reviewed
SocialNot assessed
Not assessed.
Mobile and speed (Core Web Vitals in plain English)
Most local searches happen on phones, so we run Google's mobile speed test and translate the results.
- 38/100
- Google's mobile performance score. 90+ is good; under 50 means most visitors wait.
- 7.9s
- Largest Contentful Paint: how long until the main content shows on a phone. Google's target is 2.5s or less.
- 0.24
- Cumulative Layout Shift: how much the page jumps around while loading. Under 0.1 is good.
- 690ms
- Total Blocking Time: how long the page is too busy to respond to a tap. Lower is better; it is the lab stand-in for responsiveness (INP).
Mobile & speed4/10
Visitors cannot pinch-zoom on phones; Google's mobile speed score is 38/100; Main content takes 7.9s to show on a phone (target 2.5s or less)
- Visitors cannot pinch-zoom on phones
- Google's mobile speed score is 38/100
- Main content takes 7.9s to show on a phone (target 2.5s or less)
Google Business Profile and listings
We read the public side of the Google listing (rating, review count, website, phone, address and hours where shown) and check that the business details match the website and the details coded for Google. Mismatched names, numbers or addresses confuse customers and search engines. Here is what a Google Business Profile audit covers in full, including what is outside this snapshot.
Listing consistency8/10
No street address shown on the pages we reviewed or in the details Google reads
- No street address shown on the site or in the details Google reads
Reviews, reputation and AI search visibility
Reputation is scored only from the Google listing (never from ratings a business puts on its own site) and compared with nearby competitors. AI search visibility checks whether tools like ChatGPT and Google's AI Overviews can read the business's name, address, phone and hours from the site, and whether they match the listing.
Reputation5/10
4.6 Google (23)
- Only 23 Google reviews
- Fewer reviews than the nearby median (131)
Visible to AI search7/10
Your site doesn't include the business details AI tools and Google read (name, address, phone, hours)
Competitor comparison (3 fictional rivals)
Neighbors take bookings online.
Website checks on 3 nearby businesses in the same category, run the same day.
| Business | HTTPS | Online booking / order / quote | Tap-to-call | Business details for Google | Mobile speed | Google rating |
|---|---|---|---|---|---|---|
| Sunbird Mobile Detailing Co. (you) | Yes | None found | No | No | 38/100 | 4.6 (23) |
| Marigold Mobile Shine | Yes | Online booking | No | Partial (no address, phone) | 84/100 | 4.9 (212) |
| Tidepool Detail Works | Yes | Online booking | No | Partial (no address, phone) | 76/100 | 4.8 (131) |
| Quillback Car Care | Yes | Online booking | No | Partial (no address, phone) | 68/100 | 4.7 (64) |
Nearby businesses in the same category, checked the same day with the same website and speed checks. Ratings shown only where we have a confirmed public source.
Top 5 fixes ranked by impact
Every fix comes with why it matters, the evidence we found and what done looks like. Tick items off as you go (in a real report, your ticks are saved to your private link).
Fixes, biggest first
Why it matters & what done looks like
Many customers prefer not to call, especially after hours. Without an online option they move to the next result.
What we saw
- No booking, ordering, reservation or quote button found on 6 pages we reviewed
- No contact/request form found either
- 3 of 3 nearby competitors checked offer an online booking/order/quote path (Marigold Mobile Shine, Tidepool Detail Works, Quillback Car Care)
Done looks like
- Short "Request a quote" form (name, phone, job, photo)
- Form submissions counted in Google Analytics so you can see what brings in work
Why it matters & what done looks like
Most local searches happen on phones. Slow or hard-to-use pages lose customers before they see the offer, and Google uses page speed when ranking local results.
What we saw
- Mobile speed score 38/100; main content takes 7.9s to appear on a phone
- Visitors cannot pinch-zoom on phones (an accessibility problem for anyone who needs larger text)
- 3 main headings on the homepage (should be 1)
- 3 of 3 nearby competitors checked score higher on Google's mobile speed test (Marigold Mobile Shine 84 vs your 38, Tidepool Detail Works 76 vs your 38, Quillback Car Care 68 vs your 38)
Done looks like
- Pinch-zoom allowed (a one-line code change)
- Unused add-ons removed; images made lighter and set to load only as visitors scroll to them
- Re-test; main content showing in under 2.5s on a phone
Why it matters & what done looks like
Page titles, descriptions and the business details coded into your site are how Google (and AI tools like ChatGPT) understand what you do and where. Gaps here cost local visibility.
What we saw
- Page title is 4 characters: "Home"
- Search summary is 23 characters (best is 50–170)
- No business details coded for Google (name, address, phone, hours) (only general page details are coded)
- No sitemap (the page list that helps Google find all your pages)
Done looks like
- Homepage title: service + neighborhood + name (under 60 characters)
- A short search summary (about 150 characters) with your main offer
- Business details (name, address, phone, hours) coded for Google
Why it matters & what done looks like
Without analytics and conversion tracking there is no way to see which channels bring calls and bookings, or to run ads profitably.
What we saw
- No Google Analytics, Tag Manager or ad pixel found on the pages we reviewed
Done looks like
- Google Analytics installed (no cost)
- Calls, enquiries and bookings counted as results
Why it matters & what done looks like
Customers check reviews and recent photos before calling. Links from the site also help Google connect your profiles.
What we saw
- No Instagram, Facebook, Yelp or other profile links found on the pages we reviewed
Done looks like
- Footer links to Google reviews, Yelp and the main social profile
Quick wins
Growth ideas: Also worth exploring.
Beyond the fixes above: who you appear to serve today, plus a few growth ideas.
Who you serve today
Local customers. Based in Southern California.
Based on what appears on the website. Not a full market study.
- Opportunity to explore
Website chat or AI receptionist
Add a chat widget (or AI receptionist) on the site that answers common questions, captures name and phone, and passes interested customers' details to your team.
Visitors who won't call still get a way to reach you, evenings and weekends included.
What we saw
- No website chat or AI receptionist detected on the pages we reviewed
- Opportunity to explore
Booking convenience as a wedge
Nearby competitors already take bookings or orders online. Match them, then go further with tracking and follow-up.
Removes a reason a prospect would choose the competitor who made it easier.
What we saw
- 3 of 3 nearby competitors take bookings/orders online (Marigold Mobile Shine, Tidepool Detail Works, Quillback Car Care)
- No online booking, ordering, reservation or quote path found on the pages we reviewed
Plus 1 more in the full report.
Want this for your business?
The same checks, scorecard, ranked fixes and competitor comparison, for your business and up to three nearby competitors. Delivered as a private web page, PDF and Word file.
How to read an SEO audit report
Start with the overall score and the summary, then work down the fixes in order: they are ranked by likely impact, so the first one usually matters most. Each area starts at 10 and loses points for specific, checkable problems; anything we couldn't verify is marked instead of guessed.
What does an SEO audit report include?
A useful SEO audit report scores the areas that decide whether people find you and contact you, shows the evidence behind each score, and ranks the fixes by impact. This sample covers website and SEO basics, mobile speed, conversion (how people book or request a quote), listing consistency, reviews, AI search visibility and three nearby competitors, then lists the top 5 fixes and quick wins.
How is an audit report different from a monthly SEO report?
An audit report is a one-time snapshot: what is wrong today and what to fix first. A monthly SEO report tracks results over time, such as rankings, traffic and leads, usually as part of an ongoing retainer. The Growth Audit is a one-time audit with no retainer; you can rerun your own checks after making the fixes.
What is a local SEO report?
A local SEO report looks at how a business shows up for nearby searches on Google Search and Google Maps: the Google listing, reviews, whether the name, address and phone details match across the web, and how the website compares with competitors in the same area. That local view is the core of this report.